The focus is on The People
In order to shift focus from the company to the clients, we chose to move away from the Morgan & Morgan name and make the firm’s slogan the new brand: For The People. The new logo had to reflect this shift: “Morgan & Morgan” sits above “For the People” in smaller font. In the same color red, a parenthesis protects “the people”. The font also grows bolder from left to right to reinforce the focus on what’s really important: the people.
Developing a logo with long words is always a challenge. In order to make the Morgan & Morgan element more compact and visually pleasant, the “&” was incorporated as a negative space in the letters.
A responsive design:
For The People site is designed to look great everywhere.