Litify
Branding, UI/UX
2021
Services
Market
The New York based firm Litify operates at the intersection of law and technology. After creating their original brand in 2016, we were commissioned to refresh the brand and redesign the website in 2021.
The existing logo is subtly tweaked and simplified, the wordmark reworked to achieve both a more sleek version of the original design, as well as improving renditions in smaller sizes, while quintessentially remaining the same.
Branding
Art Direction
Iconography
UI/UX
Finance
Law
The Logo
Shakúff’s attention to detail, and often custom work for clients and architects is reflected in this entirely bespoke word mark that feels both classical and modern. Other elements were discarded in favor of giving the exotic brand name all the attention.
The Visual Identity
Our market research lead us to a unique palette of colors, the choice to communicate tech aspects of the brand through typography and create elevated iconography and abstract illustration that is both friendly and professional.
Iconography
To bring home the main features of Litify we created a suite of hero icons
Clean UI/UX
We reinvisioned the general UI of the core application, creating modules that feel contemporary and professional, and like the overall brand, are driven by color and typography
Website
Using our brand tool kit and carefully crafted copy writing we‘ve built a state of the art homepage, void of the typical stock photography usually found in the space.
Mobile Dashboard
Generosity and clarity provide a modern app-like appearance.
