Truspire®
Visual Identity
2023
Services
Market
Truspire® – a Mutual of America Company – is a new customer-centered, digitally enabled provider of guaranteed retirement income solutions.
We have been asked to develop approaches to their visual identity, spanning an in-depth logo design process, building the brand‘s toolkit, visual language and photography, and ultimately providing a sense of the online and print materials‘ look and feel. We presented directions ranging from a warm and unique approach to the market, to an elevated, design-centric, and ultimately a modern take on a classic corporate design – a more contemporary interpretation of established aesthetics in the finance and insurance space shown in this case study.
Branding
Art Direction
Advertisement
Finance
Insurance
Corporate
The Logo
Shakúff’s attention to detail, and often custom work for clients and architects is reflected in this entirely bespoke word mark that feels both classical and modern. Other elements were discarded in favor of giving the exotic brand name all the attention.
Bepsoke Visuals
One of our biggest challenges was to elevate the brands visual content — we utilized every resource at our disposal, from unsplash, to CGI and handmade collages to create iconic images on a limited budget.
Catalogue
From concept to copy writing and from technical drawings to bespoke visuals we took care of every aspect of the brands first comprehensive 180 page catalogue.
Cover
We used a subtle and clean approach, using de-bossing and UV spot gloss finishing with custom applied embossed golf-foil stickers
Selected Spreads
We made use of a flexible grid, generous white space and understated typography, alongside dynamic colors that help us set the tone for different products.
Ad system
Clarity, flexibilty and lightness in composition allows us to put the full emphasis on both the visual assets as well as the brand name.
Website
After defining the visual identity and tackling UX, we took Shopify to its limits — elaborate grids and carefully designed responsive layouts provide a luxurious and clean experience across all devices.
Selected Spreads
We made use of a flexible grid, generous white space and understated typography, alongside dynamic colors that help us set the tone for different products.
