Branding, Web Design
2024
Mammoth RX®
Services
Market
Rebranding
Web Design
Icons & Illustrations
Health & Pharamceuticals
Supply Chain
We worked with Mammoth RX® to update their brand and website design – positioning them as a respectable international player in the SaaS field of healthcare. With a modern take on Swiss design, driven by a strong use of color and a carefully curated pool of imagery and CGI illustrations we crafted a brand profile that merges technology and medicine in a future-forward package. Themes of connectivity and integration are found throughout and conceptually visualise the impact of their software solutions on the world of healthcare.
Connecting People. Connecting Systems.
From nurses, to lab technicians, from surgeons to medical attorneys —Mammoth RX brings them together.
Visual Identity
We started with a timeless framework as far as typography direction, basic color palette and layout practices are concerned – and then took it up a notch, with subtle gradients and opacity to craft a more modern and tech-leaning profile that is reflected in both the UI as well as the modern CGI-based visual content. The result is a brand that has one foot firmly planted in the more conservative medical industry, and the other stepping ahead into a more technology driven aesthetic.
Visual Content
Using color grading and selective editing, we created a distinct corporate photography style that emphasises our color palette.
Typography
In line with our CGI content, our typography choices are rooted in clean geometry with modern details — seamlessly transitioning between display and copy fonts.
Modern Subtlety
Lightness , softness of color and transparency were the guiding principles for iconography and supportive abstract visual content.
UI / UX
We brought all of our design principles together - simple grids and a generous use of white space allow our design elements to have the desired impact and professional clarity.
